YTMND’s presentation of our future in all its horrifying glory.
YTMND’s presentation of our future in all its horrifying glory.
Dear Santa …
Black Mirror Age Part 2 - Xmas wishes with an Amazon URL written in crayon.
[Longer versiom via The Inclusive here]
All My Exes Live in Texts: Why the Social Media Generation Never Really Breaks Up
The Black Mirror Age Part One - The Algorithmic-Ex, from NY-Mag:
I have 700 friends on Facebook, 36 of whom I consider exes. Not all are ex-boyfriends—in the eleven years that “boyfriend” has been a name for men in my life, I have referred to nine as “boyfriends.” The rest are men I dated casually, guys I dated disastrously, make-out buddies, one-night stands, vacation flings, and a few boys I never touched but flirted with so heavily they can no longer be categorized as “just friends.” These people aren’t ex-boyfriends but they’re ex-something, weighted with enough personal history to make my stomach drop when they message me or pop up in social-media feeds. Which is pretty often.
There was a time, I am told, when exes lived in Texas and you could avoid them by moving to Tennessee. Cutting ties is no longer so easy—nor, I guess, do we really want it to be. We gorge ourselves on information about the lives of our exes. We can’t help ourselves. There’s the ex who “likes” everything you post. The ex who appears in automated birthday reminders. The ex who appears in your OkCupid matches. The ex whose musical taste you heed on Spotify. The ex whose new girlfriend sent a friend request. The ex you follow so you know how to win him back. The ex you follow so you know how to avoid her in person. The ex you watched deteriorate after the breakup. (Are you guilty or proud?) The ex who finally took your advice, after the breakup. (Are you frustrated or proud?) The ex whose new partner is exactly like you. (Are you flattered or creeped out?) The ex whose name appears as an autocorrection in your phone. (Are you sure you don’t talk about him incessantly? Word recognition suggests otherwise.) The ex whose new partner blogs about their sex life. The ex who still has your naked pictures. The ex who untagged every picture from your relationship. The ex you suspect is reading your e-mail. The ex you watch lead the life you’d dreamed of having together, but seeing it now, you’re so glad you didn’t.
My peers and I have all these exes, in part because we have more time to rack them up before later marriages, because we’re freer about sleeping around, because we’re more comfortable with cross-gender friendships and blurring sexual boundaries, because not committing means keeping more love interests around as possibilities, and because the digital age enables us to never truly break up. We don’t have to shut the door on anything. Which is good, because shutting the door on something is not something we ever want to do.
Read the rest here
Cards Against Humanity’s “$5 More” Black Friday Sale
A lot of people have been curious about how our “everything costs $5 more" Black Friday sale worked, and if it was successful for us.
This is a difficult time of year for us because we spend almost no money on marketing, and it’s easy for us to get lost in the noise and money of the holiday season.
We initially started talking about doing a Black Friday sale over the summer, and came up with the idea of a “$0.01 off” coupon. I liked the idea, but have always maintained a policy of no deals, no discounts, and no sales for Cards Against Humanity, even during our Kickstarter. To me the game is always $25, it’s never another price, and doing any kind of deal or discount undermines the simplicity and honesty of the game.
After some discussion, Ben came up with the idea of raising the price for Black Friday and that was so outrageous that I fell in love with it instantly. Two books I read recently that informed my decision were Malcom Gladwell’s David and Goliath and Marty Neumeier’s Zag, which are both kind of shitty business/science books that make the somewhat-obvious point that being small and nimble can give you advantages that huge lumbering opponents don’t have. Anyone can do a sale for Black Friday, but nobody but us could get away with raising their prices and risking a ton of sales just to make a joke.
The other guys were pretty skeptical, but Ben and I convinced them one by one, 12 Angry Men style, until they agreed to let us try a truly insane pricing experiment. The final piece needed to convince everyone was the mockup of the landing page that I designed, with the glowing “consume!” button. Once everyone saw how funny that looked, they knew we had to go through with it.
Nothing crazy here. I put together a landing page and we replaced all the “buy” buttons on our site with the new pricing. I edited the FAQ to include:
Why do all of your products cost more today?
We’re participating in the tradition of “Black Friday,” an American holiday celebrating a time when the Wampanoag tribe saved the settlers of Plymouth Colony with incredible deals. All of our products are $5 more today only, so you can enjoy buying them that much more.
I’m mad that you’re making a joke about Black Friday.
You’re probably a bad person.
We called our contact at Amazon and explained the idea for the sale to them. They thought it was funny but were also pretty annoyed - apparently monkeying with pricing on the biggest sales day of the year isn’t as funny to Amazon as it is to us.
The sale made people laugh, it was widely shared on Twitter and Tumblr, and it was the top post on Reddit. The press picked it up, and it was reported in The Guardian, USA Today, Polygon, BuzzFeed, All Things D, Chicagoist, and AdWeek. It was even the top comment on The Wirecutter’s front page AMA, which had nothing to do with us.
I was pretty sure that our fans would be into the “$5 more” sale, but I had no idea that it would turn a day where we’d normally be totally overlooked into a huge press hit for the game.
So how did we do? A little better than last year. We kept our position as the best-selling toy or game on Amazon. My guess is that peoples’ buying decisions just weren’t that affected by $5.
The interesting thing to note is that we got a nice lift in our sales the day after Black Friday (“Regret Saturday”). That might be from people who were waiting to buy the game until it came back down in price, or, more likely, those are sales from people who heard about the game after our Black Friday press. Not bad for an ad that paid us to run it.
This ad is reaching on some next level shit
The world’s most viewed TED Talk. In GIFs!
I just can’t reblog this enough. If I filled up my tumblr with just this it wouldn’t be enough. Most of all I wish I could tell my immediate family about this because they perpetuate me growing out of creativity -.-
Because they certainly did when Bush was president, and even pushed for the “nuclear option.” From 2005:
Opponents of marriage equality have an increasingly harder time messaging their intolerance. http://ift.tt/19GXdxc